Bailey Banks & Biddle

Where treasures live

With its motto "Where Treasures Live," Bailey Banks & Biddle took its 172-year history of great service, quality and value, and updated it to its target customer – a 35-to 45-year old female. Through the sensuously curved glass store façade and filigree-grilled entryway, "she" is transported into a refined, comfortable but unmistakably new environment. The neutral palette of cherry wood, fawn suede and brushed nickel is complimented by state-of-the-art fiber optic lighting and lower-profile display cases, creating a high touch environment that is all about the jewelry.

Project completed by RYA Design Consultancy, now known as Callison RYA Studio.