The prototype for the BEBE SPORT label is an inspirational lifestyle store catering to fashionable, active women. The clean lines of the store's architecture and fixturing suggest the sporty nature of the brand while showcasing edgy, evocative fashion with a multicultural appeal. The warm and inviting atmosphere complements the casual, flirty fashion and lives up to the BEBE SPORT attitude of the empowered woman with a keen eye for style.
Project completed by RYA Design Consultancy, now known as Callison RYA Studio.
Multiple U.S. Locations
Architectural Design
Interior Design
Prototype Development
Visual Merchandising