Bloomingdale's Chestnut Hill

New format, unmistakable identity

Continuing the evolution of the Bloomingdale's brand image, this conversion of an existing Filene's to a specialty women's store creates a boutique environment showcasing an array of luxury vendors including Chanel, Fendi, Jimmy Choo and Ferragamo. Iconic elements like the signature black-and-white checkerboard floor have been combined with higher ceilings and HID lighting to create a spacious, bright and easy-to-shop atmosphere. Each department —from shoes to intimates to children’s—offers unique design elements and merchanding to create a dynamic retail experience.

Project completed by RYA Design Consultancy, now known as Callison RYA Studio.

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