Calvin Klein Underwear
Focused impact
The design for the Calvin Klein Underwear store breaks with tradition to create the prototype of the future. The asymmetrical store entrance and unique environments for men’s and women’s merchandise create strong areas of focus while maintaining a cohesive brand identity. Large wall graphics featuring the brand’s compelling advertising imagery add drama and impact. The crisp, contemporary fixtures compliment the concept and accommodate new product offerings.
Project completed by RYA Design Consultancy, now known as Callison RYA Studio.
Project Details
Multiple U.S. Locations
1,800 sf
Architectural Design
Interior Design
Fixture Design
Prototype Deveopment
Visual Merchandising
Press Release
