Bloomingdale's Cosmetics
The biggest makeover in New York City
On the main floor of Bloomingdale’s headquarters store in Manhattan, a new destination for the finest make-up, skin treatment and fragrance products in the world has been unveiled. The iconic “B-Way”, famously introduced as the epicenter of style and beauty by Bloomingdale’s in the late ‘70’s, has been imaginatively reinterpreted for today’s customer. Against a strong backdrop of Bloomingdale’s own architectural character, brands have elevated their presentation and identity to new heights. The theatre and scale of the collection is unmatched.
Project completed by RYA Design Consultancy, now known as Callison RYA Studio
Project Details
New York, New York
25,400 sf
Interior Architectural Design
Interior Design
Store Planning
