One of South America's oldest and largest retailers, Almacenes Paris wanted to update the environment of its new stores to further solidify and attract the emerging younger customer in Latin America. The result is a total reinvention that is original in every way - from merchandising techniques to interior architecture and lighting, and innovative use of color and materials. With its edgy, bold, strong point-of-view, its environment communicates the modern, trend-savvy look and feel that will now be consistent with Almacenes Paris' focused merchandise offer.
Project completed by RYA Design Consultancy, now a part of Callison.
65,000 - 150,000 sq ft